Tuesday, September 4, 2007

Ernest G. Welch Logo Sketches

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This is a 2-D color theory assignment i scanned in, and cropped down so that it was more simple. This was originally a painting of 24 green squares i did in which we experimented with saturation and hue. Anyway, it turned out to look like a building with a door although the white space is actually just a very light hue of on of the original green squares so it's more of an illusion that it's white. I thought this represented the concrete, blocky landscape Georgia State exists in. I also think the shades of color represent fine art, diversity, and the painting texture gives it a more grass roots feel which i relate to the comparative accessibility of Georgia State - in other words, it's a cheap and open minded community.




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Below are just some rough sketches and first ideas. I used the paint brush in illustrator to make the typeface. (Click on them for larger images!)

















3 comments:

Linda said...

I really like the top ones! It reminds me of the front entrance of the building on the first floor. The building itself has that feel of shading. I think you should go more towards the first one.

yuri said...

Wow~!!!! I LOVE your works! good job! Did you draw(create?) the type?? It is very unique and has motion but very stable as well. I like it!

Danielle J. Harris said...

Thanks for your time and suggestions